Privacy Policy

If you change your Analytics tracking code to support Display Advertising, you are required to notify your visitors by disclosing the following information in your privacy policy:

  • The Google Analytics features you’ve implemented based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting).
  • Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.

We also encourage you to point visitors to Google Analytics’ currently available opt-outs for the web.

If you’ve implemented Remarketing with Google Analytics, you must also follow the Google AdWords Interest-Based Advertising Policy and its sensitive category restrictions, and disclose in your privacy policy:

  • You use Remarketing with Google Analytics to advertise online.
  • Third-party vendors, including Google, may show your ads on sites across the Internet.
  • You and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to your website.

If you’ve implemented Google Display Network Impression Reporting or the DoubleClick Campaign Manager integration, you must also disclose in your privacy policy:

  • You and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.

If you’ve implemented Google Analytics Demographics and Interest Reporting, you must also disclose in your privacy policy:

  • How you use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics.